This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. WGU’s Bachelor of Science Business Administration in Marketing online degree is an affordable program focused on preparing you for a variety of careers in sales, promotion, and management.
This online marketing degree focuses specifically on the critical skills you need to thrive, including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, communication, and more. You'll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Getting this marketing degree online will enhance your skills and credentials, ensuring you are prepared for an exciting career path in marketing management, marketing strategy, brand management, event planning, sales, content marketing, digital marketing, and many more areas.
Students are also encouraged to participate in the American Marketing Association WGU Student Chapter where they will benefit from belonging to a community of marketing professionals focused on networking and professional development. The AMA WGU Chapter provides a variety of benefits including access networking activities, professional development, and AMA’s job board (AMA membership required).
60% of graduates finish within
WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.
*WGU Internal Data
Tuition per six-month term is
Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!
Average salary increase
B.S. marketing graduates report an average salary increase of $14,337 after completing their WGU degree.
*WGU Internal Data